Google Tag Manager (GTM) is a free tag management platform that enables marketers to deploy and track marketing data by easily adding code snippets to their website or app.
It allows marketers to track conversions, website analytics, retargeting, and more without the intervention of webmasters.
The GTM settings module under Extensions > Analytics is used to update that code snippet used for tracking the marketing data.
1) Navigate to Extensions > Analytics > GTM settings. Click on the edit icon to edit/add the GTM snippets.
2) After clicking on the edit icon, enter the relevant details:
(i) Master pixel status: Set it to enabled
(ii) Status: Set it to enabled
(iii) GTM Snippet: Add the snippet code
(iv) GTM ID: Add the GTM tracking ID
After adding the details, click on the save icon in the top right corner to save the changes.
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